I'm a Product Design Lead with 8+ years across startups and enterprise: B2B and B2C SaaS, core and growth platforms, and AI-native products. A curious strategist and builder, I own the ambiguity, align the right people, and turn complexity into products people actually use, that ship and drive outcomes.
Selected work
7 case studies
Simplifying Cross-Product Workflows Across an Enterprise Suite
↗
Mapping a Service Blueprint Across 7 Enterprise Products
↗Simplifying Multi-Step Setup for Enterprise Integrations
↗Redesigning Identity Verification Workflows for Mobile SDKs
↗
Policy optimizer
- 18263 Rules with anomalies (60%)
- 515 Disabled rules (1.7%)
- 79 Expired rules (0.3%)
- 11667 Healthy rules (38%)
Turning 30,000+ Complex Configurations into Actionable Admin Workflows
↗
partner hubTurning Partner Data into Actionable Growth Recommendations
↗Designing Human-in-the-Loop Interaction Patterns for GenAI Workflows
↗Extended work, design thinking & community
8+
Years of experience across startup & enterprise
5+
Design cohorts facilitated
4
Countries lived & worked across
7
Products aligned in one service blueprint
Design principles
What shapes
the work.
Think in systems first
I map the whole before I touch the part. The best design decisions come from understanding how users move through a product end-to-end, not just the screen in front of them.
Complexity is the material
Hard products (AI tools, data-heavy platforms, multi-step B2B workflows) are where UX earns its place. I find the signal inside complexity and design around that clarity.
Design is an organizational act
The output isn't just the screen, it's the thinking behind it. I shape product direction, align stakeholders, and make teams sharper about what they're building.
Craft without influence doesn't scale
Getting the interaction right matters. So does framing the problem, pushing back on a brief and redirecting scope. Both are the work. I've spent my career doing both at once.
